Tuesday, 9 October 2012
Tuesday, 2 October 2012
Auteur Theory: Declan Whitebloom
One of the videos we have used a lot for our music video idea so far is Taylor Swift's "We are never ever ever getting back together." This video was directed by Declan Whitebloom so I decided to look for some more videos by him to compare using the auteur theory.
The videos are:
We are never ever ever getting back together-Taylor Swift
Trouble-Bei Maejor
Ivan Gough and Feenixpawl ft Georgi Kay-In My Mind
I noticed many similarities between these videos, and other similarities between at least two:
Declan Whitebloom and Taylor Swift |
Establishing Shot |
- Taylor’s house has old fashioned but modern look to it=Similar to her modern country style.
- Bei maejor= Fake tigers, Union Jack flag, big house, cars, girls etc. Gritty British feel, with a "keeping it real" shabby effect-3d glasses, old tv.
Bei Maejor and J Cole - Ivan Gough=sun drenched, sunglasses, flat caps, sunglasses, palm trees etc. Californian Lifestyle. Wind farm and extreme city track, give idea of space, freedom.
- Lots about artist identity and selling lifestyles.
Red and yellow bright colours are highlighted |
- Intimate CU’s to create intimacy/ Voyerurism-Bei Maejor and Ivan Gough
- Upside down/Sideways camerawork or performer upisde down- at at least one point in all of them
- Jumping between long shots close ups-Ivan Gough
- The one shot, how did they do it effect-Taylor Swift.
Posted by Latymer Media 2011 at 02:51 0 comments
Friday, 14 September 2012
My Music Presentation
Posted by Latymer Media 2011 at 04:02 0 comments
Thursday, 13 September 2012
Love Sex Magic Ciara ft Justin Timberlake Gender Representation
One aspect of our music video idea is to have lots of attractive women in a bar flirting woith our two artists. Watching this video between Ciara and Justin Timberlake has given me some ideas on how we could represent gender, and the interaction between them, in our video.
In this video Ciara is seen as having a certain power over Justin Timberlake as in the extreme CU's of them both he is the one moving down her face and she seems to be teasing him by licking his ear. The CU's give this sense of voyuerism and convey what Justin must be feeling. This shows Ciara in control which subverts stereotypes.
However later on certain stereotypes are reinforced when the curves of her body are highlighted by the lights and certain body parts like her breasts at 0:43. This is cut with fades of Justin watching which objectifies Ciara, like he is dancing for her pleasure.
Later on Justin sits on a chair while Ciara dances on the floor for him. Her costume such as the high heels and lacy costume are revealing and highly sexualised. Justin is at a higher level than her which puts him in a position of power. Therefore some may see it as quite a degoratory portrayal of women.
Posted by Latymer Media 2011 at 02:52 0 comments
Tuesday, 11 September 2012
Chosen Song: "Damn"
After a lot of debate our group has decided to make a music video for the song "Damn" by Styles of Beyond and Michael Buble.
We like the old school hip-hop genre and this one has a particularly retro vibe due to Michael Buble which we could play on a lot with a jazz band, spotlights and tap danving however make it mordernised and integrated with hip-hop conventions and street dance.
We can also create a stong artist identity, similar to Rizzle Kicks, of two guys, although in this band one is a singer, one is a rapper. We could also be competition to the other group, whose artist identity are two new girls on the scene.
Posted by Latymer Media 2011 at 04:39 0 comments
Thursday, 19 July 2012
Prelim Evaluation
1. Did you enjoy the workshop day? What were your best bits and why?
I really enjoyed the shoot. It was really interesting to see the ways a music video is shot particularly in terms of all the camera equipment such as the crane and the track which I had never seen people working with before. I also enjoyed performing in the video with Raef and Natasha, and the whole team working on it were all really collabarative and friendly so it was a really fun experience to be a part of. Harrison and Jazzi were great directors and bought out the best in all our performances.
2. What did you learn from participating in the workshop?
I learnt a lot about how a music video is shot. All the different set-ups are shot from many different angles, andthere are master shots that are shot all the way through to create a performance bed. Although this was a remake, so we were looking to get specific shots we did shoot many different set-ups throughout the whole song to pick out all the bits we needed. I also learnt about the organisation needed, and the effort that needs to be put into props, costumes and make-up to form part of the artist identity.
3. Are you pleased with the footage and your edit? Is it how you expected it to look?
I am very pleased with our edit as it matches the video and looks very professional. The main performance by Natasha is amazing and the rapping bits and puppets are also great. The special effects shots such as the moving leg on the floor and the cocunut man are eye-catching and the way the video cuts to the beat makes it infectious and draws in the audience.
4. How do you think your workshop experiences will impact on your approach to next term's music video coursework?
Posted by Latymer Media 2011 at 07:43 0 comments